Mission, Values, Identity

As the model for advancement among public universities, the division of University Advancement champions lifelong experiences that engage the Miami community in ways that are most meaningful and in ways that support the core mission of Miami University.

~Vision Statement of the Division of University Advancement


Miami University Alumni Association

Mission Statement
Adopted October 23, 2004
The Miami University Alumni Association honors Miami's heritage and fosters lifelong connections among alumni, students, faculty, staff and friends of the University. In cooperation with our University partners, we encourage meaningful involvement and leadership from all alumni to benefit the University. We cultivate goodwill and support for Miami by sponsoring social, educational, philanthropic, and service-oriented programs.

Vision Statement
Adopted April 29, 2005
The Miami University Alumni Association engages alumni and friends with the University community to strengthen Miami.

Values Statement
The Miami University Alumni Association believes that its responsibility is to work with the entire campus community and alumni to cultivate a sense of loyalty among all Miamians towards Alma Mater. A Miami education involves a life-long process of learning, teaching, leading, and serving to advance the University. With each passing year the diversity of Miami's students, alumni, faculty, staff, administrators, and friends of the University increases. We therefore believe it is important for all members of the Miami University Alumni Association to focus attention on the following four value statements.

We value the relationship that all Miamians have with the University. This relationship begins when someone joins the Miami family and lasts a lifetime. It is a two-way relationship that requires time and attention to strengthen and grow.

We value the service that Miamians provide to the campus community and their local communities on behalf of the University. Miamians around the world are involved in bettering the lives of others. Our University has been built on the service that Miamians have provided since 1809. When someone serves on behalf of the University the individual honors that history and helps to establish the future. The future of our campus and our home communities is based on continuing this ethic of service.

We value the philanthropy that Miamians contribute to the University. Generations of Miamians have contributed financially to the University. Each Miamian has an opportunity and a responsibility to carry on that tradition. Our philosophy regarding philanthropy is that we want all Miamians to contribute what they can, when they can, because their financial gifts help to maintain the University and advance Miami's commitment to excellence in undergraduate education.

We value the heritage of our University and hope that all Miamians strive to learn from the past as we focus on the future. Our University was founded in 1809. In the nearly 200 years that have passed since that time we have learned many lessons and influenced many lives. As we look to the future we must learn from our past in order to make Miami a better place for future generations.

MUAA Values Statements short form

  • We value the relationship that all Miamians have with the University.
  • We value the service that Miamians provide to the campus community and their local communities on behalf of the University.
  • We value the philanthropy that Miamians contribute to the University.
  • We value the heritage of our University and hope that all Miamians strive to learn from the past as we focus on the future.

Miami University Alumni Association Strategic Goals
Adopted April 29, 2005

  • Provide quality programming based on ongoing research of constituent needs
  • Increase engagement of constituents with the Alumni Association
  • Demonstrate financial responsibility in carrying out the mission of the Alumni Association

Miamian Definition
The Miami University Alumni Association believes that a Miamian is any student, alumni, faculty member, staff member, administrator or friend of the University who is interested in bettering our University.

Identity Standards
A distinct identity has been created as the visual embodiment of the Miami University Alumni Association’s mission to preserve Miami’s heritage and cultivate relationships that connect Miamians to the University for a lifetime. The Alumni Association logo includes elements depicting a connection to Miami’s past, present & future...

The past — 1809, the year Miami University was founded with the passage of an Act of Charter by the General Assembly of the state of Ohio. This legislative act designated that a university be located in the area of the Miami River valleys in southwestern Ohio. It is from the name of these valleys, and to honor the heritage of the local Indian tribe, that this university became Miami University.

The present — the Miami M logo used today. This M, most commonly seen adorning the uniforms of Miami’s proud athletic teams, provides a distinctive and recognizable emblem unique to Miami University.

The future — the Upham Hall arch. As Walter Havighurst explained in the Miami Album, “…when dedicated in 1947 this building stood between Miami’s past and its future. Westward lay the original campus and its venerated halls. Eastward would rise an arc of science buildings, bordering the ancient woods. Latin, Greek and Logic, the classical curriculum, in one direction, in the other, Physics, Geology, Chemistry and Computer Systems. Through the Upham arch the Old Miami faces the New. The Upham arch still stands today and through this arch passed the Miamians of yesterday and today and represents future Miamians who will pass through this revered landmark yet tomorrow.”

Included in this document are standards for proper implementation of the Miami University Alumni Association logo. Adhering to these standards will help deliver a consistent message throughout all Miami University Alumni Association communication materials as it supports the overall positioning statement of this organization:

“Miami University’s strength is its people: alumni, faculty and students as well as the many friends of the University. The Miami family is bonded together by a common pride and respect for the tradition of excellence that is the hallmark of the Miami University experience.

The Alumni Association is committed to preserving Miami’s heritage and cultivating the relationships that connect us all to Miami University for a lifetime. Joining the Miami University Alumni Association is an opportunity for all Miamians to honor their Miami Memories, enjoy a host of exclusive benefits and to engage in activities that advance the University.”

For information on the Miami University Alumni Association logo and identity standards, contact the alumni association at MUAA@MiamiOH.edu.